Find out where your pipelineis breaking down.
10 questions. Score out of 100. Know exactly which part of your pipeline is the bottleneck — and what to fix first.
Sound familiar?
You're working hard. The pipeline just isn't reflecting it.
Some months are great. Others go quiet. You take more referrals, post more content, do more outreach — but nothing sticks consistently.
It's all referrals
You're reliant on word of mouth. Great when it's flowing. Terrifying when it stops.
Inconsistent months
No pattern. No predictability. You don't know if next month will be a feast or a famine.
You don't know where to focus
Is it inbound? Outbound? Your follow-up? Without data, everything feels equally urgent.
The real problem
It's not that you're not trying.
It's that you don't know which part is broken.
The mistake most B2B owners make is treating pipeline problems as a volume problem. More outreach. More content. More hustle. But if the foundation isn't right — if your ICP is fuzzy, your follow-up is inconsistent, or your website doesn't convert — more activity just burns you out faster.
Before you fix anything, you need to know exactly where the bottleneck is.
The solution
The Bottleneck Audit scores your pipeline
across the 4 areas that actually matter.
In under 2 minutes, you'll know your score out of 100, which category is dragging you down, and exactly what to focus on first.
Foundation
ICP + lead sources
Inbound
Content + website
Outbound
Prospecting + follow-up
Infrastructure
CRM + visibility
See what you get
Here's what your results look like
A score out of 100. A breakdown by category. Your weakest area — and exactly what to do about it.
Your pipeline health score
Score breakdown
Biggest opportunity
Inbound is your weakest area
People can't find you. Your content, website, and assets aren't pulling prospects toward you — meaning you're entirely dependent on going out to get them.
There are real gaps pulling you back.
You have some of the pieces but not a system...
How it works
Three steps. Two minutes.
Answer 10 questions
No fluff. Each question targets a specific part of your pipeline system — from your ICP to your CRM.
We score your pipeline
Your answers are weighted across Foundation, Inbound, Outbound and Infrastructure to give a score out of 100.
See exactly where to focus
Your weakest category, specific advice for your situation, and a clear next step — no generic recommendations.
Built by
Gareth Wray
Founder, Pipeline Engine
I built this tool because I kept having the same conversation with B2B owners who knew something was wrong with their pipeline, but had no way to pinpoint what. They were busy. They were doing the right things. They just didn't know which lever to pull.
After 10+ years in B2B sales and building lead generation systems for service businesses, I've seen the same bottlenecks appear again and again. This diagnostic cuts straight to them.
10+
Years B2B sales
4
Pipeline categories scored
100
Point scoring system
2 min
To complete
FAQ
Common questions
Ready?
Find your pipeline bottleneck.
In under 2 minutes.
Free. No fluff. A score, a breakdown, and a clear next step.
Or book a call directly with Gareth